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  • VIDEO LAUNCH – The Women's Leadership Challenge

    We're extremely excited to see the launch of the Outback Initiatives Women's Leadership Challenge Video as part of their rebranding !

    With Social Media forming a large part of the marketing strategy for Outback Initiatives and the promotion of their Programs and Services, the development of video content is crucial.

    Our gradual taking of opportunities to grab footage as real programs were run, eventually paid off ... allowing us to tell these real stories and first hand experiences of participants during and after the programs, setting them juxtaposed against action shots and some of the stunning 'outback' locations the programs are run.

    An amazing number of people and talents came together to make this happen ... Creative Direction by AW Studio, footage by Farmhouse Films, Julian Masters, Tourism Western Australia and production by Sandbox, not to mention some huge effort client side – thanks Bonnie and Sheryll ... And last but by no means least, all the amazing faces in front of the camera!