What an amazing project to be part of – and so excited to be able to finally share it!
After spending 12 days in the incredible Kimberley capturing footage and interviewing participants during the Program, we had some pretty intense sessions in the editing suite with the post-production team bringing this to life.
Being able to showcase Outback Initiatives in videos, and now their flagship program – The Kimberley Leadership Adventure, is a really exciting stage for AW Studio to get to with the Client after close to two years of working closely together on the rebrand transformation and the developing of new marketing material.
We're extremely excited to see the launch of the Outback Initiatives Women's Leadership Challenge Video as part of their rebranding !
With Social Media forming a large part of the marketing strategy for Outback Initiatives and the promotion of their Programs and Services, the development of video content is crucial.
Our gradual taking of opportunities to grab footage as real programs were run, eventually paid off ... allowing us to tell these real stories and first hand experiences of participants during and after the programs, setting them juxtaposed against action shots and some of the stunning 'outback' locations the programs are run.
An amazing number of people and talents came together to make this happen ... Creative Direction by AW Studio, footage by Farmhouse Films, Julian Masters, Tourism Western Australia and production by Sandbox, not to mention some huge effort client side – thanks Bonnie and Sheryll ... And last but by no means least, all the amazing faces in front of the camera!
After months of working through a full revamp of the House and Pet Sitters logo and marketing collateral ... we are thrilled to be launching the rebranded and redesigned responsive website.
Let us know what you think ... !