What an amazing project to be part of – and so excited to be able to finally share it!
After spending 12 days in the incredible Kimberley capturing footage and interviewing participants during the Program, we had some pretty intense sessions in the editing suite with the post-production team bringing this to life.
Being able to showcase Outback Initiatives in videos, and now their flagship program – The Kimberley Leadership Adventure, is a really exciting stage for AW Studio to get to with the Client after close to two years of working closely together on the rebrand transformation and the developing of new marketing material.
We're extremely excited to see the launch of the Outback Initiatives Women's Leadership Challenge Video as part of their rebranding !
With Social Media forming a large part of the marketing strategy for Outback Initiatives and the promotion of their Programs and Services, the development of video content is crucial.
Our gradual taking of opportunities to grab footage as real programs were run, eventually paid off ... allowing us to tell these real stories and first hand experiences of participants during and after the programs, setting them juxtaposed against action shots and some of the stunning 'outback' locations the programs are run.
An amazing number of people and talents came together to make this happen ... Creative Direction by AW Studio, footage by Farmhouse Films, Julian Masters, Tourism Western Australia and production by Sandbox, not to mention some huge effort client side – thanks Bonnie and Sheryll ... And last but by no means least, all the amazing faces in front of the camera!
After months of working through a full revamp of the House and Pet Sitters logo and marketing collateral ... we are thrilled to be launching the rebranded and redesigned responsive website.
Let us know what you think ... !
We're getting a little excited as we are only days away from launching the brand new House and Pet Sitters website sporting the new branding and photography ...
WATCH THIS SPACE !
What are your corporate photos saying about you?
If you are investing in the marketing of your organisation, it might be worth taking the extra step to think about your photography ... and your team photos are worth the investment.
One of the first points of contact between you and your client will be your website or brochure ... and yes, those mugshots. Be sure the impression they leave – is a great one.
Just getting a professional photographer onboard isn't always the best move either.
If you are working with a creative team, make sure you work with your art-director who is not only familiar with your marketing collateral, but they will take your brand strategy and vision into consideration when planning the photo-shoot.
They might also be able to work additional 'shots' into the photo-shoot which you will be able to add to your photo-library and use across your future marketing collateral, reducing the need for you to do additional shoots – or being tempted to use stock-photography which only dilutes your brand in the long run.
Featured Image – part of a photo-shoot with the Outback Initiatives team.
Read more about The Power of 'your' Photography in Business
What an incredible day #filming out on location with the Outback Initiatives team capturing a little piece of their incredible hands-on story in action ...
A little highlight of the day – taking the 50 metre plunge over the edge myself of the Wilyabrup Sea Cliffs – what a RUSH ! #perksofthejob
Some of this footage will form part of the final Corporate Video, but with a morning of so many incredible moments and in such a sensational part of the world .. this short video was cut together for the client so their team can relive this amazing part of their 5 day Corporate Challenge.
Watch this space.
Just a little tease from yesterday's photo shoot art-directed by Aneta Wnek with the amazing Kirstin Bouse for her upcoming book, The Conscious Mother ..
Samples of the new Outback Initiatives business cards featuring the new Outback Initiatives logo!
Watch this space as we reveal more of the brand collateral ...
Exciting things starting to happen at House and Pet Sitters ...
Phase 2 coming soon !
Its always a delight to help someone reinvent their business, to help them evolve beyond their journey to date ... and theres no better place to start, then with some of the fundamentals.
Something like the photo-library has a huge impact on the transformation.
Here's a little sneak-peek from this week's photo-shoot art-directed by Aneta Wnek for the lovely Salome Schillack as part of her rebrand .. watch this space to see more of the pix !
Thought I'd share a little of the magic behind-the-scenes from today's site visit checking on the progress of the ChemCentre Car Graphics transforming from design-concept to reality …
Really testing the boys with the pattern but its looking awesome !
We're thrilled for AW Studio to get a mention in the Perth College newsletter .. and even more fun to see some of the "beaming faces' of the real nymphs from the mural up next to their giant selves ...
"Feature wall is the final touch
An artwork on a grand scale has added the finishing touch to the transformation of the School swimming pool. Incorporating the theme of a fantasy underwater world, a 23m mural features the faces and illustrations of several girls in Years 4 and 9.
During the first stage of the project, students in the Year 9 Art class took underwater photographs of themselves and illustrated a series of castles. The Art department then commissioned local Graphic Designer, Aneta Wnek, to blend the drawings and images and finalise the mural. “A fantasy underwater world was created by introducing a dynamic, hand-drawn illustration suggesting elaborate seaweed, with just hints of some scales of a gigantic underwater creature,” Ms Wnek said.
“Being positioned in sight of the Art department, I also thought it would be nice to introduce the texture of giant paint strokes which would blend into the textures of the water, adding another surreal element to this fantasy world of the playful nymphs.
“The result is a feature wall that picks up on the colours of the surroundings—it seems to be rising out of the pool with a kaleidoscope of activity. “The mural is designed to stir the imagination but is also about friendships and fun.”
It is always fun seeing design transform from a bit of artwork to full-scale ...
Here's a blog I wrote in my role as Creative Director at key2creative aiming to help shed light on the value for organisations in building their own quality photo resources – definitely food for thought for any business ...
"We all know ‘a picture is worth a thousand words’ – so why is it that so many organisations find it so challenging to justify building their own image resources?
The lure of easy access to photo libraries and phone cameras is often clouding the opportunity for companies to build their brands and tell their amazing stories through their own quality photography. It could be said that in many cases, these choices have actually undermined the valuable work these organisations do in the eyes of the consumers.
In the not-for-profit (NFP) sector, recent changes in legislation around ‘Consumer Directed Care’ have shifted the landscape, creating a very competitive market. This in turn, has fueled re-branding activities amongst these organisations. Interestingly, taking a closer look at the various marketing collateral produced across the sector, you will find that some of the smiling faces featured, can be found frequenting more than one of these facilities at the same time. How is that possible? How are the same images used across different organisations, communicating an authentic message to the public?
It has to be said that the delicate nature of some of the work NFPs do in our community, doesn’t always lend itself to being photographed or communicated through imagery easily ... but with a little planning, it can, and is, being done. Even if you don’t think you can afford a ‘photo shoot’, most organisations, during the course of a year, hold events or gatherings which present perfect opportunities for photography.
Building your image library doesn’t have to be an expensive exercise either, however, it is worth working with someone who knows what they are doing ... and if you are looking to get the most out of the photos you end up with in your branding and marketing collateral, it's worth engaging your creative agency and an art director before you start snapping.
Featured : Photo-shoot for Meerilinga's Toddler Tucker 'Grow Us Up Strong!' with campaign ambassadors David Wirrpanda, Sharon Mcguire and their children Marley and Eli being art-directed by Aneta Wnek of key2creative.
You only get one opportunity to get the most out of an event or a photo-shoot. Your images will reflect the mood of not only your day but also the mood your photographer and the individuals directing the photography. With the right considerations, a collection of relevant, powerful images can kick start your organisation’s photo library, marketing material and campaigns.
Images can transform the perception of your organisation by communicating the unique story of your people and who you are – so isn't it worth doing well?"